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The New Currency of Trust

Why Trust Has Become the Nonprofit Sector’s Most Valuable Asset

Nathan Chappell
By Nathan Chappell

December 31, 2025Subscriber preview

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On a blustery Tennessee afternoon, just a few weeks before the annual flurry of year-end generosity begins, I joined the The Farmlink Project team for our standing fundraising strategy conversation that started with routine updates and ended in something deeper. As a board member and rabid fan of The Farmlink Project since its inception in 2020, I had e…

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